Tips on talking to seniors

Need to know

There are many simple things, such as setting minimum font sizes, that you can do to improve your reach to seniors.
Go to marketing opportunities to learn more about how you can connect with seniors in the program
Submit a discount to join the Victorian Seniors Card program as a participating business

Some ways your business can improve its communication with seniors are:

Set font at a minimum 12 point type where possible.
Use typefaces like Arial or Times New Roman.
Ensure margins are flush left and ragged right. This is easier to read than fully justified text.
Use images of people of different age groups, and images that reflect cultural diversity.
Avoid printing text over the top of photographs or graphics.
Check your contrast. Avoid yellow, blue and green in close proximity and avoid patterned backgrounds.
Use dark fonts against light backgrounds.
Break long text into shorter sections.

See Marketing Opportunities to discover how you can communicate with Victoria’s Seniors Card program members.

You can also join the program and provide a discount to card holders now.

Updated 6 February 2024